“Women enjoy gambling!” A statement that has continued to surprise many people, but it’s a fact that gambling has become a pursuit many women these days enjoy free of guilt. As women become more financially and personally independent, they are rapidly becoming a force to be reckoned with.
Women see gambling more than just betting money on a game or dropping coins in a slot machine; it’s a holistic experience that embodies all the senses. Ask a man about a trip to the casino and he’ll tell you about the gambling and the money he won or loss. Ask a woman about a trip to the casino and she will tell you about the shows, the shopping, the atmosphere, the food and drink in the casino itself, and oh by the way, she lost or won some money.
Never underestimate the power of the pink pound; no not the spending power of our gay community but the women whose ever increasing disposable income is now becoming a seriously lucrative courtship with many online gambling sites.
With greater autonomy in their personal lives and fewer women being tied down with the responsibility of marriage and children, their spending power has escalated at a rate that not only keeps those shop ‘tills’ ringing but has also given women the freedom to spend as they wish. With online gambling now a mainstream activity, the trend has also seen more women taking the lead in online poker playing. We only need to see the rising number of gambling sites catering exclusively to women to know that this is the market to be in.